Copywriting

SUBJECT LINE: Should You Stretch Before You Surf?

Stretching is one of the most effective yet under-utilized techniques for improving athletic performance and preventing sport-related injury. Including stretches in your surf training program can bring major health and fitness benefits, but how? Because surfing is an extreme sport that utilizes specific muscles, surfers are prone to overuse injuries, however regular surfing stretches will help to minimize these risks.

Surfers and surfing trainers have emphasized the importance and benefits of proper surfing stretches, such as improvements in:

- Body Control
- Balance
- Body Awareness
- Posture
- Coordination

No two surfers are the same, and at StretchLab, no two stretches are the same either. If you’re ready to level up your performance in the water, or simply want to get your blood flowing after too many hours on your laptop, you can book a personalized 1-on-1 stretch session at StretchLab Venice that is catered to your lifestyle with one of our certified Flexologists.

Book your first assisted stretch session using the button below or call us at (310) 450-2510 to get started today.

SENT TO: newsletter signups from pop-up stand at a surfing competition

Whether you’re a serious athlete, or seriously not, regular stretch therapy can positively affect your performance, from an increased range of motion to an increase in flexibility which can improve your posture.
P.S. Our membership options are flexible, even if you’re not.

Welcome to StretchLab, the most remarkably simple thing you can do to move better.

Why assisted stretching?

• INCREASE RANGE OF MOTION & FLEXIBILITY: a proper stretching routine over time makes everyday tasks easier and improves your quality of life

• REDUCE MUSCLE AND JOINT PAIN: Stretching helps to alleviate muscle tension, sore areas and joint pain as well as aid in injury and pain prevention.

• IMPROVE POSTURE: Proper alignment and balance through stretching helps improve overall posture and allows you to stand taller

• REDUCE STRESS: Stretching also benefits your mental health, as it aids blood and oxygen flow, improving mental clarity

• IMPROVE SPORTS PERFORMANCE: Above all else, we celebrate the freedom to move, to participate, and to engage in the life you want to have

We can’t wait to help you move better.

SENT TO: Influencers in swag bags the day before their visit

SUBJECT LINE: Should You Stretch Before You Surf?

Stretching is one of the most effective yet under-utilized techniques for improving athletic performance and preventing sport-related injury. Including stretches in your surf training program can bring major health and fitness benefits, but how? Because surfing is an extreme sport that utilizes specific muscles, surfers are prone to overuse injuries, however regular surfing stretches will help to minimize these risks.

Surfers and surfing trainers have emphasized the importance and benefits of proper surfing stretches, such as improvements in:

- Body Control
- Balance
- Body Awareness
- Posture
- Coordination

No two surfers are the same, and at StretchLab, no two stretches are the same either. If you’re ready to level up your performance in the water, or simply want to get your blood flowing after too many hours on your laptop, you can book a personalized 1-on-1 stretch session at StretchLab Venice that is catered to your lifestyle with one of our certified Flexologists.

Book your first assisted stretch session using the button below or call us at (310) 450-2510 to get started today.

SENT TO: newsletter signups from pop-up stand at a surfing competition

Whether you’re a serious athlete, or seriously not, regular stretch therapy can positively affect your performance, from an increased range of motion to an increase in flexibility which can improve your posture.
P.S. Our membership options are flexible, even if you’re not.

Welcome to StretchLab, the most remarkably simple thing you can do to move better.

Why assisted stretching?

• INCREASE RANGE OF MOTION & FLEXIBILITY: a proper stretching routine over time makes everyday tasks easier and improves your quality of life

• REDUCE MUSCLE AND JOINT PAIN: Stretching helps to alleviate muscle tension, sore areas and joint pain as well as aid in injury and pain prevention.

• IMPROVE POSTURE: Proper alignment and balance through stretching helps improve overall posture and allows you to stand taller

• REDUCE STRESS: Stretching also benefits your mental health, as it aids blood and oxygen flow, improving mental clarity

• IMPROVE SPORTS PERFORMANCE: Above all else, we celebrate the freedom to move, to participate, and to engage in the life you want to have

We can’t wait to help you move better.

SENT TO: Influencers in swag bags the day before their visit

SUBJECT LINE: What social media platforms should your business be on?

Love it or hate it, social media is vital for both marketers and consumers alike. As lockdowns pushed people indoors and online in 2020, people suddenly realized how important it was to have a sustainable social network online. Unsurprisingly, 72% of people reported increasing their social media consumption during the COVID-19 pandemic.

You already know social media is important. The problem lies in figuring out which social media apps to use so you know where to devote your time and energy. Here are the top social media apps that you should consider having a platform on:

• FACEBOOK: with over 2.7 billion monthly active users (MAUs), Facebook is an absolute must for every brand. Keep in mind, younger generations are shying away from Facebook in favor of other platforms like TikTok and Instagram so always consider your audience.

• INSTAGRAM: Instagram is another critical platform for 2021. As one of the most-used social media apps, Instagram has 1.2 billion MAUs. The continuous addition of new features like Instagram Reels hint that the platform still has plenty of growing and expanding to do.

• TWITTER: Honestly, Twitter isn’t the most profitable platform, but it's a great tool for customer service. It’s often the first point of contact for customers who need a quick response. Having an account, even if you aren't creating unique posts often, can give you quick access to customers and help you maintain your brand image online by addressing customer concerns before they turn into a bad review elsewhere.

• TIKTOK: TikTok has over 700 million MAUs globally and still has plenty of room for growth. The potential for swift organic reach is too good to pass up for brands and users alike. The sophisticated algorithm emphasizes content over things such as hashtags, which gives you an opportunity to more easily connect to your target audience.

• YOUTUBE: YouTube functions more like a search engine than a social media platform at this point—the second largest search engine in the world at that. YouTube’s SEO-friendly tags, descriptions, queues, and titles make it an especially friendly platform for brands with an excellent strategy.

Not sure which platforms are the best for your unique business? Check out formosi.com and let us help you figure out how best to reach your target audience.

SENT TO: Newsletter subscribers from website visits

💡 BOOKMARK THIS 💡 Here are 7 caption prompts for when you don't know what to write:

• CAPTION STARTERS: attention-grabbing phrases such as "breaking news" or guess what"

• CALLS-TO-ACTION: tells followers to do something, such as engage with the post or visit your website

• “PERSONAL" CAPTIONS: introductions, team member profiles, behind-the-scenes, etc., the possibilities are endless when it comes to adding a personal touch to your business

• CAPTIONS TO GET SHARED: encouraging people to tag a friend in the comments or send the post to a friend

• CAPTIONS TO GET MORE COMMENTS: ask a question or tell your followers to leave their thoughts in the comment section

• CAPTIONS TO SELL: highlights product/service features and invites followers to shop

• SEASONAL CAPTIONS: holidays and festive wording that gets people excited

SUBJECT LINE: 5 Small Tweaks That Will Explode Your Business's Social Media Growth

• FIX YOUR BIO: Your bio is a place to showcase what you do. Think about all of those future customers that are coming to your profile for the first time; how would you want them to be introduced to your brand?

• ADD SOME KEYWORDS: When writing your captions, blogs, and other copy, are you using the right keywords to optimize your SEO? When future customers are searching for your content, the presence or absence of those keywords will determine whether or not their search will lead them to your content.

• USE BETTER HASHTAGS: Avoid generic hashtags at all costs. Hashtags that do not relate to your target audience are a waste of characters, so focus on using hashtags that are specific to your niche.

• ASK QUESTIONS: You never know unless you ask, right? Posing questions for your audience will quickly give you insights that can help you tailor your services or your messaging to your existing and future audience.

• LIST YOUR BUSINESS IN YOUR FACEBOOK PROFILE: When you interact in Facebook groups, people are likely to hover over your profile to see a little information about you. Many times, if you don’t have anything listed, people won’t take you as seriously as a small business owner.

What's your best advice for someone trying to build their business with social media? Let us know in the comments below!